Four Buds Farms | Social Media + Content Creator

Photography

April 2023

Scotland, Ontario

I was brought on to help establish the digital presence of Four Buds Farms, launching and managing their Instagram and Facebook accounts from the ground up. From the start, I focused on crafting a lifestyle-driven social strategy designed to attract a more mature, wellness-focused audience—positioning the brand as a premium choice in the Canadian cannabis market.

Navigating the strict social media guidelines for cannabis marketing in Ontario, I developed content that was engaging, educational, and fully compliant. I’m proud to say that during my time managing the accounts, we were never flagged for inappropriate content—a testament to the careful strategy and professionalism behind every post.

Beyond digital, I created print-ready marketing materials for expos, pop-ups, and retail promotions to support brand awareness and consistency across all platforms.

As the company expanded, I worked closely with the incoming management team to ensure a seamless transition of creative responsibilities. I passed along the social media strategy and visual direction, empowering their in-house team to continue building the brand with confidence and clarity. It's been incredibly rewarding to watch them grow and succeed.

Follow their journey at @fourbudsfarms.